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Branding: Visual Identity + Brand Guidelines
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Color + Type
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Visual Design + Branding
This week, we'll cover what a brand is, what makes them successful and break down the end-to-end branding process. For our project, we'll choose a social good cause to create a brand for.
Chapter resources
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Lesson 01
Lesson 02
Lesson 03
Lesson 04
Lesson 05
Lesson 06
Lesson 07
Lesson 08
Lesson 09
Lesson 10
Lesson 11
Lesson 12
Homework 01
Now that we've covered the brand elements that go into a visual identity, for this week's homework you'll design three social media posts for Presta, a city bike sharing company.
We'll provide the brand elements to work with, as well as an Instagram mockup to place your designs in.
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